How to Use Niche Marketing to Build a Business from the Ground Up

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Here’s a simple recipe for ecommerce success: Start narrow and grow wide.

The truth is, if you don’t know what separates your product from the competition, then your customers definitely can’t tell the difference either—and that means you need to define a niche market for your business.

Specialization is at the heart of kickstarting a sustainable, successful, and scalable business. Whether you’re trying to get your online store off the ground or you’re still looking for the perfect idea, carving out a unique niche for your business is the key to growing your customer base.

Source: shopify