No one wants to hear bad news. Especially if it’s a customer complaint.
But what if you could stop customer complaints before they happen? No, we’re not suggesting you break out the Ouija board and crystal ball just yet. All it actually takes is a little empathy and foresight.
We’ve put together a collection of the most common sources of customer complaints (and how to fix them) to help you create a better shopping experience for your customers before they have the chance to get frustrated.
As a bonus, we’ve also included three email templates that you can use to handle complaints if things do end up going sideways.
Complaints can be a useful tool for discovering where your business needs to improve, but it’s much better to be able to get that insight without upsetting a customer at the same time.
Let’s get into it.
Source: shopify ecommerce