Fitbit Bounces Back, Sells Over 1 Million Blaze, Alta Devices In One Month

Fitbit Blaze

Fitbit was expected to launch a new flagship device back in January at CES 2016 that would be an “Apple Watch killer.” Instead, the company unveiled the $200 Fitbit Blaze, a smart fitness watch that would occupy the space between the company’s Charge HR and Surge devices.

Almost immediately after the annual event in Las Vegas, the stock price of Fitbit plunged by 18 percent, reaching as low as $13 per share compared to almost $30 per share before the Blaze was announced and the highest point of over $50 per share last summer.

Source: Tech Times