But it’s not the size of Instagram’s user base that makes it such an enticing marketing channel—it’s the level of engagement that brands get on the platform.
If you’ve ever posted anything on social media as a small brand, you know how often if feels like you’re talking to a void. Too often, no one even responds! No likes, comments, retweets—you get the idea.
Not so with Instagram. No matter how small your audience, your posts probably still receive at least a few likes and comments—especially if you use relevant hashtags.
According to a recent study by Forrester, Instagram drives more engagement than any of the other major social networks, beating out Facebook, Twitter, Pinterest, Google+, and LinkedIn.